Tellason

Tellason was founded by Tony Patella and Pete Searson in 2008, and the company released its first products in 2009. Some of the early jeans were made of Japanese Kurabo selvage denim, but Patella and Searson eventually decided to source exclusively from Cone Denim’s White Oak Plant in Greensboro, N.C., due to its superior sanforization quality.

 

Today, Tellason’s selvedge denims are exclusive to the company and are produced by Cone Denim Mills. The company started in 2009 with a 12.5 oz, blue-line selvedge, which was high on sulfur and faded to a green/grey. By 2011, the company developed its second fabric, a 14.75 oz red-line selvedge.

The new fabric was made with a 40%indigo dye, giving it a rich blue color and higher-contrast fading. The most recent addition, in 2012, was a 16.5 oz orange-line selvedge that features a 22.4% indigo dye with lower sulfur, resulting in another high-contrast fading fabric.